Bots Don’t Buy Anything. Stop Marketing To Them

From the pages of Fraud In Digital Advertising by The Association Of National Advertisers

Global advertisers will lose $7.2 billion to bots in 2016 At current bot rates, advertisers will lose approximately $7.2 billion globally to bots in 2016 (applying the bot levels observed across our study to the estimated $40 billion spent globally on display ads and the estimated $8.3 billion spent globally on video ads).

That’s why we only drop our smart pixel on transactions because bots don’t buy anything.

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